About
A Nordic operating company.
Steelgaard is a privately held Nordic operating company based in Helsinki. We build and run a small set of distinct businesses under one roof — each with its own market, its own counterparties, and its own discipline.
We are not a fund, not a holding company in the financial sense, and not a brand portfolio. Each desk earns its place by doing one thing well, with a clear customer and a clear unit economic.
Trading
Steelgaard Trading
Direct factory sourcing for Nordic e-commerce brands. We find the actual factory behind a product, negotiate with the leverage of repeat-buyer volume, and inspect quality before shipment. Factory price plus seven percent — no markup, no minimums.
Trading desk →Capital
Steelgaard Capital
Distressed corporate asset advisory across DACH and the Nordics. We work with insolvency administrators on software license remarketing, corporate vehicle transfers, and selective special-situation sourcing — buyer-first, broker-mode, no inventory on the balance sheet.
Capital desk →Contact
Direct line
For inquiries, partnership matters, and counterparty introductions: contact@steelgaard.com.
We reply within one business day.